For the Boston Marathon, we opened an OOFOS Pop Up Store for the first time presenting the current OOFOS collection at one of the world's most famous sporting events. The Boston Marathon has been running since 1897 and is the second oldest after the Olympic Games. At the first run in 1897, 15 athletes competed, today there are about 30,000 participants.
Celebrity, Bill Murray visited the Boston Marathon Pop Up Store on opening day to try out OOFOS and Feel the OO.
Bill Murray loved OOFOS so much he bought a pair each for himself and his partner.
